Jackson County Republican Party Modernizing with New Digital Strategy

The Jackson County Republican Party is looking ahead with new momentum and a bold new strategy aimed at modernizing and increasing engagement among party members, while spurring voter turnout among independent or undecided voters in Oregon.

The strategy includes an agreement with local communications agency AmpLocal LLC to overhaul the party’s digital presence from its website to omni-channel marketing campaigns, including email, text, and social media. The new strategy will better reflect the party’s brand and stance, party Chairman Randell Embertson said, adding party members also will receive training to empower them with the necessary tools for increased engagement and advocacy.

“We are taking back the reins for Jackson County and forging ahead with a clear grass roots vision of what is necessary to put more Republicans in elected office going forward,” Embertson said. “Our new strategy will cultivate a community deeply rooted in America First values and principles using active engagement and principled leadership.”

The soft launch of this new strategy was well-received at the annual Lincoln Day Dinner on Feb. 10, which broke attendance and fundraising records. And for the first time, party leadership brought in a national level keynote speaker, Eric Metaxas, a New York Times bestselling author, cultural commentator and syndicated radio show host.

Metaxas’ appearance came on the heels of the Feb. 8th debut of the companion documentary film to his 2022 book “Letter to the American Church,” in which he makes the argument that American Christians should stand up against evil and bring their faith into action.

Embertson said the new party website will launch soon at www.jcor.gop to help carry this new momentum and energy. In the meantime, interested voters can visit www.lincolndinner.com to sign up to receive party information by text, donate to the party, or learn more about Eric Metaxas.

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